INVESTOR'S DECK
THE WORLD'S MOST ADVANCED FOOD AND DRINKS ROBOTIC BAR
THE FOUNDERS
ICE+FRIES is the brain child of two entrepreneurs, Priyesh & Marco.
This is the story of a Ugandan, a South African and Glacierfire, who decided to share the beauty of mystical Iceland with the world.


Icelandic Fusion Street Food
Re-engineered around epic cullinary journey of french fries and Glacierfire premium luxurious drinks! Includes a 3D printed food menu!
Meandering Tranquille Music Meditation
Sit back, relax and enjoy some great food under directional sound domes playing expansive stunning Icelandic landscape music.
Bionic Fast Casual Dining
From our Robotic bar man, to our self ordering kiosks, ICE+FRIES is an epic experience for the adventurous.
A.I. Powered + Machine Learning
Autonomous bar that can scale to 3000 products sold a day with only 3 members of staff. Complete automation on operational workflow.
Coming Soon to Cities Near You!
Visit our epic ICE+FRIES bars.
Order your epic drink & fries, sit back and immerse in the tranquillity of Iceland.
An A.I. powered sensory journey of human connection through sight, sound, taste, touch and emotion.

Immerse your self in stunning icebergs, erupting volcanoes and spouting geysers.
Self-ordering food kiosks and an automated experience.
Some of the most iconic and epic cullinary creations, enjoyed through heart warming fries.
Thousands of cocktails and Glacierfire drinks combinations thanks to our robotic bar men called "Tipsy Floki" & "Ragnar".
THE BRAND
ICE+FRIES & GLACIERFIRE
Beautiful, luxurious, artisanal, hand-crafted French fries with mouth-watering robotic drinks. Casual Icelandic-fusion street food for anytime of the day!
The most advanced robotic restaurant in the world, opened its Reykjavik flag ship store in March 2020. This bionic bar is operated on artificial intelligence, with futuristic custom-built technologies and numerous innovative advancements in the food industry, from design, epic drinks, food engineering and 3D-printing to robotics.
ICE+FRIES, Reykjavik, is Glacierfire’s flagship store and model of other bionic food and drink bars that are to be opened across Europe, where the concept will enable guests to discover the beauty and flavors of Iceland like never before. Future branch openings are already planned.
Glacierfire and its founders have invested over 2 million dollars in initial costs to establish the concept and become the first robotic bar in Iceland.
- EXPLORE + All
- A.I.
- Glacierfire
- Music

Icelandic Street Food
Gift Store

I am Floki, the A.I.
My neural engine and machine-learning capabilities allow me to monitor security, stock, orders, purchasing, customer data, facial recognition, age control, robotics, kitchen equipment, menu, health and safety, payroll, audits, staff performance and morale, temperatures, sound, projectors, sensors, payment systems, predictive learning for planning, creating daily reports, work flows, automation of tasks, compliance, accounting, takeaway and delivery management, online reviews, communication, staff training, metrics and much much more.
ARTIFICIAL INTELLIGENCE + NEURAL MACHINE LEARNING
Icelandic Street Food
Mobile APP

The Bar Design
The bar's design was choreographed by the founders with meticulous precision. There is a reason behind everything you see around you and nothing is a mistake.
We took inspiration from Icelandic nature, which forms the basis of the design of the robotic bar. For example, icebergs on the walls and chairs; black floors that mimic the black sands, completed with black pebble cushions; natural and delicate volcanic green moss on the walls; minimal linear lighting to accentuate the features; projection lightshow on the icebergs taking inspiration from natural events, such as the murmurations of puffins, schools of fish, pods of whales, lava eruptions and the magical Aurora Borealis. Our toilets are made of volcanic basalt tiles, kitted out in black, as if it was curved out of a volcano.
We are a FAST CASUAL SELF-SERVICE BAR. The facilities are designed to simulate that philosophy, for you to enjoy this journey just the way we intended it to be.
The center piece is our robotics and futuristic technologies. We wanted to create the world's most advanced bar in the most unlikely location you could imagine, the mystical city of Reykavik on the edge of arctic.
Bionic Drinks

Bionic Drinks
You can order our preset recipes from the robot at the "Food Ordering Kiosk". If you want to make your own unqiue customised drink, use the "Bionic Ordering Kiosk" or download the MAKRSHAKR APP on your phone.

Select Your Playlist
ICE (Tranquil, Atmospheric, Medidative, Stunning, Dreamy)
FIRE (Gentle, Upbeat, Lounge, Folk)
VOLCANO (Expressive, Modern, Rhythm, Groove, Happy)
DISCOVERY (Off the Beaten Tracks, Global Artists & Non main-stream)
* The finest Icelandic and Scandinavian music from local artists and composers.

Premium Icelandic Glacial Still Water
AVAILABLE TO BUY IN STORE












Happy Hour, Every Day!
HAPPYHOUR
IT'S CURRENTLY HAPPY HOUR!
Meet "AIBO"!
Full of charm and infectious energy, he patrols the bar day and night, taking occasional naps and interacting with guests who care to give it attention
TOUCH HIM, STROKE HIM, TALK TO HIM!
"Do you like me?"
"Shake Hands!"
"Lay Down!"
"Show Me Your Face!"
"Come To Me!"
"Go To Your Mat!"
"Good Boy / Bad Boy!"
"I Love You!"
"Show Me Your New Trick!"


Volcania

The Iceberg Graveyard
Did you see the Iceberg Graveyard sculptures outside the bar of Hafnartorg, Reykjavik? This is our statement piece of artwork that delivers a haunting message of man’s impact on nature.
Out of all the things humanity has created, climate change is by far the most devastating manmade reality, rendering glaciers and icebergs helpless in the face of our wrath.
The Iceberg Graveyard is a metallic structure built to mirror the striking polygons of glaciers and icebergs - the natural phenomenons that showcase mother nature’s unprecedented mastery and mystery. Gaze into the structure’s reflective surfaces, and you’ll see a decimated environment without a glacier in sight - a compromised world where our icebergs are slowly vanishing, one by painstaking one.
While we can’t fix yesterday’s mistakes, we can carve out a better future for tomorrow’s generations, raising awareness for the world’s glaciers that are slowly melting beyond repair. That’s why we built and scattered these icebergs on Hafnartorg’s parade walkway in Reyjkavik outside the bar, as part of our work of conservation.

Tea
ICE+FRIES Construction
Built on site by Priyesh & Marco over 3 months. Total time from design, ordering, technical engineering, software development to execution and opening doors, 7 months!


Special Brew
AVAILABLE TO BUY IN STORE

Tonics
AVAILABLE TO BUY IN STORE
ICE+FRIES Launch
Glacierfire is the brain child of three entrepreneurs, Priyesh, Marco and Arnar. This is the story of a Ugandan, a South African and a Viking, who decided to share the beauty of mystical Iceland with the world.

Volcania beer gift pack
Pack of 4 of our finest Light Lager. 5.1% Alcohol | Pure Craft Beer | Icelandic Glacial Water

Volcania lemonade gift pack
Pack of 4 of our finest sugar free lemonade.AVAILABLE TO BUY IN STORE

Instagrammer's Special!
Over 100,000 Followers?Eat free for a post!
Share on Instagram
#glacierfireiceland


Bionic Drinks


FOOD MENU
FRIES
The ultimate perfect gourmet fries like never before, there's something for everyone.
The bar will even deploy new food manufacturing robots early next year to make the concept completely automated, pioneering the future of food businesses without losing the human touch through bionic robotics. As a result of 5 years of work by a collaboration of geeks and the smartest minds from MIT University, USA, the bar will have the ability to serve over 2000 orders a day.
The menu itself was crafted by the creative chefs and designers from the Netherlands, Portugal, Uganda, South Africa, United Kingdom and Iceland, ensuring that there would be no clear favorite and each dish is full of mouth-watering flavors:
- All
- fish
- meat
- sweet
- vegan

This Lamb's On Fire

Dragonborn And Chicken The Great

The Brave Indonesian

This Japanese Dish Is So Good That We Decided It Would Be Unfair To Name It!

Eat Quick, The Avocado Is Coming!

A Ugandan, A South African And A Viking Walked Into The Bar!

The Great Salmon Run

Deconstructed Burger, Attempt #87

Hot Sexy Dogg

Fires Of Ragnarok

#icefries

Into The Ocean - 3d Printed Food

Newton's Apple

3d Chocolate Lava Fries

Unicorn Tears

Chocoshroom - 3d Printed Food
EXPERIENCE MENU
DISCOVERY
Drinks, Icecream, shots and so much more!
- All
- chocolate
- coffee
- refresher
- shots
- smoothie
- sorbet
- tasting
- tea

3D Chocolate Love Potion

Black Blóð

Horchata On The Rocks

Mushroom Coffee

Rummie Bear Punch

The Smooth Viking

The Drunken Bollocks

The 6 Volcanoes - Spirits Tasting

Catch Me If You Can

Volcanic Cappuccino

Volcanic Cold Brew

Volcanic Espresso

Volcanic Iced Coffee

Volcanic Macaron Latte

Aurora Black Tea

Botanic Herbal Tea

Iceberg Green Tea

Valhalla Gin Black Tea

Viking Green Tea

Volcanic Black Tea
ROBOTIC MENU
BIONIC DRINKS
Made only by our two robots, Typsy Floki & Ragnar!
- All
- discovery
- glacierfire
- mocktails
- cocktails

Popcorn Soda #notohateyestorobots

F**k Covid

Strawberry Lemonade Palmer 2.0

Volcania Ipa Bionic

Aperol Spritz 2.0

Volcania Ale Bionic

Volcania Beer Bionic - Best Icelandic Lager Award

Sidecar 2.0

White On Ice 2.0

Aviation 2.0

Mai Tai 2.0

Dark 'n' Stormy 2.0

Penicillin 2.0

New Fashioned Chinotto

Black Violet 2.0

Voodoo Of EyjafjallajÖkull

The Wine That Wore A Sombrero

Blue Lagoon 2.0

Blue Gin Delight 2.0

Strong Arm

Polaroid

Blue Hawaiian

The Star Gazer

Picnic Perfect Lemonade

The Eclipse 2.0

Melon Soda

Iced Tea Remedy

Pineapple Cobbler

White Valhalla Gin

Glacierfire Infused Glacial Water Still Bionic - Hazelnut Coffee

Sweet Tears Of Mine

Showtime 2.0

Orange Juice

Robotic Cola

Apple Juice

Cachaca Jefe

Lekkerlicious

''the'' Marco Polo

Glacierfire Infused Glacial Water Still Bionic - Elderflower

Glacierfire Infused Glacial Water Still Bionic - Wildberry

Glacierfire Aurora Ice Tea

Glacierfire Infused Glacial Water Still Bionic - Spiced Apple

Glacierfire Infused Glacial Water Still Bionic - Minty Citrus

Glacierfire Glacial Water Sparkling

Glacierfire Glacial Water Still

Mad Men

Robotic Poison

Smokes & Mirrors

Glacierfire Red Wine

Glacierfire White Wine

Glacierfire Icelandic Crowberry Wine

Hanky Spanky

Sea Breeze 2.0

Caipivodka

Volcanised Vodka Chinotto

Cuba Libre 2.0

Screwdriver 2.0

Bramble 2.0

Tom Collins 2.0

Tequila Sunrise

Margarita 2.0

Volcanised Golden Vodka Apple

Royal Hawaiian

Jungle Bird 2.0

Paloma 2.0

Cosmopolitan 2.0

Kamikaze

The Perfect Mojito 2.0

Vesper 2.0

Caipirinha 2.0

Long Island 2.0

Gin Gin Mule 2.0

Vanilla Pie Ale

Sex On The Beach 2.0

Caribbean Sunrise 2.0

Raspberry Mojito 2.0

Vanilla Ipa

Posh Vanilla Shandy 2.0

Chinotto Ipa

Slowpoke Shandy 2.0

Dynamite Beer

Beergarita

Midnight Moon 2.0

French Connection 2.0

Lemongrad 2.0

Southside

Wahine 2.0

Presbyterian

White Wine Spritzer

The Pale Indian

Moscow Mule 2.0

Salty Dog 2.0

Volcanised Gin - On The Rocks

Vodka Red - On The Rocks

Volcanised Rum - On The Rocks

Vodka Gold - On The Rocks

Volcanised Tequila - On The Rocks

Volcanised Cognac Xo - On The Rocks

Volcanised Whisky - On The Rocks
RETAIL STORE
GLACIERFIRE
Selection of our premium Ready To Drink beverages.
- All
- ale
- beer
- coffee
- cognac
- fish
- gin
- ipa
- jewellery
- kombucha
- lemonade
- rum
- tea
- tequila
- vodka
- water
- whisky

Vodka Red

Volcanised Whisky

Volcania Beer Bottle 330ml - Award Winning

Volcania Ipa Bottle 330ml

Vodka Gold

Volcania Ale Bottle 330ml

Volcanised Tequila

Volcania Lemonade

Volcanised Cognac

Volcanised Gin

Volcanised Rum

Infused Icelandic Glacial Still Water - Elderflower

Infused Icelandic Glacial Still Water - Spiced Apple

Infused Icelandic Glacial Still Water - Hazelnut Coffee

Infused Icelandic Glacial Still Water - Minty Citrus

Infused Icelandic Glacial Still Water - Nordic Wild Berry

Glacierfire Icelandic Glacial Still Water

Cold Brew Coffee + Sweet

Cold Brew Coffee

Kombucha

Volcanic Black Tea - 10 Bags

Viking Green Tea - 10 Bags

Aurora Black Tea - 10 Bags

Iceberg Green Tea - 10 Bags

Botanic Herbal Tea - 10 Bags

Valhalla Gin Black Tea - 10 Bags

Cat Fish Can + Glacierfire Whisky + 24k Gold

Cod Fish Can + Glacierfire Gin + 24k Gold

Arctic Char Fish Can + Glacierfire Vodka + 24k Gold

Red Fish Can + Glacierfire Tequila + 24k Gold

Atlantic Wolf Fish Can + Glacierfire Cognac + 24k Gold

Premium Icelandic Glacial Still Water - Award Winning Gift Bottle
